Hand embroidery kits · shipped worldwide

Designs worth
spending an
evening on.

Hand embroidery kits with a printed Stick & Stitch pattern, selected threads, fabric, a real wooden hoop and a project guide. Explore botanical, goldwork, gothic and seasonal designs, developed and packed in our small home studio.

Autumn cottage and owl hand embroidery design in a wooden hoop
Free worldwide shipping

On every order, to every country. No minimum.

Ships in 1 business day

Packed by hand in our İzmir atelier.

Everything in the box

Fabric, threads, hoop, needle and instructions.

No surprise charges

Duties and import taxes calculated at checkout where applicable.

The Goldwork collection

Thread that catches
the light

Goldwork is one of the oldest surviving embroidery traditions — worked for centuries on ecclesiastical vestments, court dress and ceremonial and military textiles, where metallic threads caught the candlelight. Medieval England's Opus Anglicanum is among its most celebrated chapters.

At la Joie Atelier, we bring this ancient craft into the present day. Some designs use traditional techniques, with metallic threads laid on the fabric and secured with small stitches. Others combine metallic threads with modern embroidery stitches. Our Goldwork collection explores both approaches, creating contemporary designs that hold the light in different ways.

The Goldwork collection
Before the price

What's inside a la Joie kit

Open the box and everything is already sorted. No tracing, no guessing which green is which, no trip out for a hoop.

Stick & Stitch pattern

The design comes on a self-adhesive, water-soluble sheet, separate from the fabric. Peel, place it where you like, stitch, then rinse it away.

Sorted threads

Every shade wound and sorted to match the instructions.

A wooden hoop

Sized to the design, and good enough to hang the finished piece in.

Real instructions

Written for this design — every stitch it uses, photographed.

The atelier

A mother and a daughter,
and a great many threads

la Joie Atelier is run by the two of us, from a small home studio. We develop the collection, choose the cloth and threads, stitch and film selected designs ourselves, and pack every order by hand. Everything that leaves here has been through four hands.

A new design, free

Start with a free pattern

A real la Joie design, printable at home — use thread you already have. Join the newsletter and we will send you the pattern, along with 10% off your first order.

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Wildflower heart hand embroidery design in a wooden hoop on cream silk, surrounded by dried flowers